The Line is a global casting collective that offers full-service casting solutions that surpass the traditional casting agency model. Their industry experience is enhanced by a thorough understanding of social media as a vital component for brands in today's age. The agency was seeking a visual identity that communicates their youthful spirit and modern approach to casting, while still maintaining a sense of sophistication and highlighting their premium services.

To achieve that, we created a visual identity that strikes a delicate balance between highlighting the company's core values and allowing their portfolio to take centre stage. It was crucial that the colour palette and typography complemented the diverse array of photographs and styles used in their projects without overpowering them. The result is a functional and cohesive branding system that stands out while maintaining a seamless coexistence with The Line's portfolio.